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Business Benefits of MAC Certification |
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- Quality Assurance: MAC Certified organisms are selected, caught, handled, held and transported according to internationally accepted standards that include the following requirements among others:
- Prohibition of chemicals for organism collection
- Packing systems to maintain organisms in optimum health
- Water quality monitoring
- Organism acclimatization
- Control of facility operations
- Staff qualifications and training
- Healthier Fish and Lower Mortality: MAC Certified organisms are caught chemical-free and meet minimum mortality rates, reducing inventory loss and the costs due to quarantine of sick and stressed fish.
- Market-Driven Supply: MAC certified marine organisms are collected only after a specific order has been placed, removing costs associated with capturing and disposing of unordered, unwanted, low-value species.
- Assured Supplies: MAC Certification requires collection area management plans and reef monitoring to ensure the continued health of the stocks and ecosystems that sustain them.
- Improved Tracking and Inventory Control: MAC Certification requires standardized written documentation of the purchases, sales and mortality of organisms, allowing tracking throughout the chain of custody and improved inventory management.
- State-of-the-Art Information: MAC-associated importers and exporters submit trade data in confidence to the Global Marine Aquarium Database, where they can access information on trade status and trends and analyses of their own data.
- International Branding and Marketing: The MAC label provides MAC Certified industry operators with global branding for quality. Certified operators can participate in MAC’s international marketing campaign, utilizing multimedia efforts that extend beyond the reach of most individual businesses.
- Improved Business Relationships: MAC Certification allows industry operators to readily identify other businesses whose operations meet quality standards, reducing the need to rely on word-of-mouth and trial-and-error.
- Positive Government Relationships: MAC Certification reduces the need and likelihood of government restriction or regulation of the marine aquarium industry and enables governments to identify responsible industry operators
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