Governments and coastal communities in export countries want a sustainable, environmentally sound trade that provides jobs and support for reef stewardship, conservation and management.

Governments in import countries want their consumers, policies and legislation to support a sustainable, environmentally sound trade that provides incentives for reef stewardship, conservation and management.

The MAC Certification system provides a win-win opportunity for the industry to participate in helping government attain these goals. By following the guidance of the World Trade Organization (WTO), the MAC international Standards and Certification system can ensure that WTO concerns about “technical barriers to trade” in “non-tariff measures” are addressed.